“I believe that people make their own luck by great preparation and good strategy.”

— Jack Canfield

Book to Brand Bootcamp

The Book to Brand Bootcamp is a content-rich course designed to enable you, as author, to bring your book to market with a plan that focuses on your goals—both for the book and your business goals associated with publishing a book—and to maximize your chances of achieving them, sustainably and affordably. We provide you with the roadmap for all the components of a successful book launch and show how they work in concert to so you can realize your publishing and professional goals.

This seven-module book marketing course will cover:

• An initial in-person half-day kick off laying out the foundation for your author-driven marketing campaign, covering: an understanding of the publishing landscape, the importance of your top-line messaging, insight into the timing of your plan, an overview of the key elements of your plan, and more. This in-person event also affords the opportunity to (1) exchange ideas with other authors orchestrating a launch, and (2) lay out specific aspects of your launch so we can tailor content throughout the modules.
• Five 60-minute group conference calls, addressing key topics that make up a successful launch.
• A final one-on-one call with us to address specific concerns and issues and to provide customized feedback and direction for the remainder of the launch.

The Book to Brand Bootcamp is intended to give you strategic input on where best to put your time and energy and to achieve the desired return on investment for writing a book.

For more information for our Spring 2017 Bootcamp, please email us at info@carpedea.com. Tell us a bit about your book project—the concept/title and publication date—so we can best serve you. 

— Steven Overman, CMO of Kodak and author of The Conscience Economy